Grade 11 Marketing introduces the fundamental concepts of product marketing and examines how trends, issues, global economic changes, and technology influence consumer buying habits. Throughout this course, students will engage in market research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Below is the suggested sequence of course unit delivery as well as the recommended number of hours to complete the respective unit. For complete details of targeted expectations within each unit and activity, please see each Unit Overview found in the BMI3C course profile.
| Unit Order | Unit Name | Suggested Time |
|---|---|---|
| Unit 1 | What is Marketing? | 12 Hours |
| Unit 2 | The Consumer | 12 Hours |
| Unit 3 | The Competitive Market | 12 Hours |
| Mid Semester Point | ||
| Unit 4 | Market Research | 12 Hours |
| Unit 5 | Product Development | 12 Hours |
| Unit 6 | Positioning and Branding | 13 Hours |
| Unit 7 | Pricing | 13 Hours |
| Unit 8 | Distribution and Logistics | 12 Hours |
| Unit 9 | Advertising, Promotion and Sales | 12 Hours |
| Total | 110 Hours | |
Please be aware that, as per Ministry guidelines, OVS has a mandatory minimum requirement of 14 days enrollment for students to be eligible for a midterm report card and 28 days enrollment to be eligible for a final report card.